
makasol birthday interview
Interview with Birgit Maier, founder and former owner, on the 5th anniversary of makasol
Question: Dear Birgit, what motivated you to found makasol five years ago?
Birgit's answer: I've always been fascinated and inspired by nature and its treasures. The power of herbs, spices, and teas fascinated me, and I wanted to share this enthusiasm with others. Five years ago, I realized there was a lack of high-quality, lovingly crafted organic products that not only taste good but also tell a story—a story of purity, sustainability, and traditional knowledge. This is how the idea for makasol was born.
Question: What was your vision for makasol?
Birgit's answer: My vision was to create products that were not only organic and sustainable, but also offered real added value for people. I wanted to build a brand that stands for authenticity, quality, and a conscious lifestyle. makasol wasn't just meant to be a product line—it was meant to be a community where people come together who value nature and are passionate about healthy, natural nutrition.
Question: How did you determine the product categories (seasoning salts, tea blends, cooking oils)?
Birgit's answer: The selection was actually very logical and simple for me. Spices, teas, and high-quality oils are essential components of the kitchen and play a major role in well-being and enjoyment. I wanted people to enhance their dishes with our spiced salts, relax with our tea blends, and cook mindfully with our cooking oils. My goal was to create a selection that enriches everyday life without being complicated – pure nature, accessible to everyone.
Question: What were your motivations for initially establishing makasol as a network marketing company?
Birgit's answer: I consciously chose this path during my time with makasol because I believe that products that come from the heart are best recommended by people who truly love them. Network marketing makes it possible to create a close connection between people and products. Instead of filling anonymous supermarket shelves, we've created a system that prioritizes personal recommendations and genuine enthusiasm.
Question: What difficulties did you encounter in the first years of founding the company?
Birgit's answer: Oh, there were a few! Building a brand is a marathon, not a sprint. Finding the right partners who share our values – whether in production or sales – was particularly challenging, and even more so was finding the right software for my sales system. But the bureaucracy and regulatory requirements in the organic sector, as well as the legal aspects of running a business, aren't always easy to implement. And of course, as a founder, I had to constantly face new challenges: Patience, perseverance, and an unwavering belief in my own vision were crucial.
Question: How do you think the organic food market will develop in the next few years?
Birgit's answer: I'm convinced that organic will continue to grow, but it will become even more important to offer transparency and genuine quality. People are increasingly questioning where their food comes from and how it's produced. At the same time, I see a shift toward regional products, sustainable packaging, and an even greater focus on natural, unadulterated ingredients. The market is becoming more demanding—but that's a good thing, because it challenges all of us to become even better.
Question: What were the main reasons why you sold the makasol brand to Coneville?
Birgit's answer: makasol was my passion project, and that's precisely why I knew there would come a point where I would have to let go so it could continue to grow. Coneville has the resources and expertise to take the brand to the next level. It was important to me that makasol's values were preserved and that the people who feel connected to the brand continued to experience the quality and spirit I had built.
Question: What do you wish for makasol in the next few years?
Birgit's answer: I wish makasol continued prosperity and well-being. I hope that even more people discover the joy of high-quality organic products and experience nature as a valuable source of enjoyment and well-being. And, of course, I hope that the brand retains its authenticity—that it continues to evolve without forgetting its roots.
Question: Thank you for your time!
Photo(s): Anja Hiebler, Nina Friedl